Located in upstate New York adjacent to the New York State Thruway, this “open-air museum” was intended to “pump up” the profile and identity of the venue. k.a was asked to redress the image of the museum to visitors as well as to the community.
Our solution is organized along a simple rectangular “events Mall” anchored by the outdoor boxing ring and bleachers. We designed a steel display system involving a large curved display pavilion -The Walk of Fame, as well as armatures for banners, and shade structures with benches.

During the summer Induction Weekend, a model of our scheme was displayed to the public and utilized for a successful marketing drive.